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aimio | Scaled Executive Coaching Platform by Acuity Coaching

The next generation of scaled coaching

First-generation platforms proved organisations want coaching at scale.
aimio delivers what they want next: transformational depth, premium coaches and complete flexibility - without platform lock-in.


The depth and quality of traditional coaching methods

The depth and quality of traditional coaching methods

+

The ease and accessibility of a tech-based platform
The ease and accessibility of a tech-based platform

=

Flexible, affordable solutions for lasting transformation

Flexible, affordable solutions for lasting transformation

aimio brings 18 years of coaching excellence from the Acuity Coaching family:

50

client retention
since 2007
Our longest client relationships have run continuously for over 15 years.

2000

rigorously vetted
coaches
Every coach individually assessed and selected - no open marketplace.

0

completion
rate
A level of engagement digital platforms rarely approach.

0

evaluation
engagement
Participants and sponsors actively contribute to evaluation, giving you reliable outcome data

0

Countries
Supported
Global capacity with genuine local expertise and deep industry knowledge.

Watch an overview of the aimio portal

Take a 3-minute tour of the aimio portal below - then contact us for a live demo tailored to your organisation.

Who we are

aimio is part of the Acuity Coaching family. Founded in August 2007, Acuity Coaching pioneered the managed coaching supplier model and has grown into one of the largest managed executive coaching businesses in the world, with a 98% client retention rate since 2007 and a network of more than 2,500 rigorously vetted coaches across 60+ countries. We built aimio to bring that same standard of coaching to broader populations - combining the depth and quality of traditional executive coaching with the accessibility of a technology-enabled platform. When you work with aimio, you draw on nearly two decades of experience in selecting exceptional coaches, designing programmes that deliver measurable impact, and partnering with some of the world's most demanding organisations.

Everything we do is guided by our WIN⁴ philosophy: every engagement should work for the participant, the organisation, the coach, and for us. It is why our coaches receive a substantially higher share of fees than the industry standard, why our earliest clients are still our clients today, and why quality never compromises as coaching scales.

One family, three brands:

Senior executive coaching focused on the top four to five leadership levels, with full programme management and proven global delivery. HR's trusted partner in coaching excellence since 2007.

Ultra-premium coaching for board and C-suite leaders, combining global reach with a high-touch boutique experience and a carefully curated coach network at the highest level.

Technology-enabled coaching at scale, making premium coach quality accessible to broader leadership populations through flexible, high-volume programmes.

Together, the three brands form a coaching ecosystem that can grow and adapt with every stage of your organisation's development - which means aimio is never a dead end. As your people progress, the family progresses with them.

Getting started with aimio

The Journey From Enquiry to Impact

We've designed our implementation process to minimise risk, demonstrate value quickly, and enable scaling based on proven results rather than blind faith.


Click the tabs below to view all 4 phases:

Phase 1: Discovery and design

Initial Consultation. 30-minute discussion about your coaching objectives, current challenges, target populations, and success criteria. We explore whether aimio is the right solution for your specific needs.

Needs Assessment. Detailed analysis of your organisation's requirements including leadership levels to be served, development priorities, existing programmes, budget parameters, and desired outcomes.

Stakeholder Interviews. Conversations with key stakeholders including HR leaders, business leaders, and potential participants to ensure programme design reflects diverse perspectives and needs.

Programme Design. Customised proposal outlining delivery approach, coach selection criteria, technology configuration, success metrics, and implementation timeline.

Phase 2: Pilot launch

(Weeks 2-4)

Coach Bench Creation.We present potential coaches for your review and approval, creating your dedicated bench aligned with your organisational culture and development needs.

Platform Configuration. Technology setup customised for your organisation including branding, integration with existing systems, user access, and reporting configuration.

Pilot Population Selection. Working together to identify 10-20 participants for initial programme, ensuring diverse representation and engaged participants who will provide valuable feedback.

Launch Communications. Support for participant communications explaining programme benefits, participation process, and expectations to drive engagement and enthusiasm.

Phase 3: Delivery and optimization

(Weeks 4-6)

Matching and Onboarding. Participants complete profiling, are matched with coaches from your dedicated bench, and schedule initial sessions with comprehensive support throughout.

Programme Monitoring. Regular check-ins with participants and coaches, real-time tracking of participation and satisfaction, early identification of any issues requiring attention.

Feedback Integration. Continuous programme refinement based on participant feedback, coach insights, and emerging needs or opportunities.

Mid-Programme Review. Comprehensive assessment of progress against success metrics, participant and stakeholder feedback, identification of what's working well and where adjustments would add value.

Phase 4: Evaluation and scaling

Impact Assessment. Detailed analysis of programme outcomes including participation metrics, satisfaction scores, business outcomes, and ROI calculation.

Stakeholder Reporting. Presentation of results to key stakeholders with recommendations for programme continuation, modification, or expansion.

Scaling Design. If pilot demonstrates value, development of scaled programme reaching broader populations whilst maintaining quality and building on pilot learnings.

Ongoing Partnership. Quarterly programme reviews, continuous bench optimization, emerging needs identification, and long-term strategic development planning.

Starting options


Rapid pilot

(10-15 participants,
3 months)

Quick validation of aimio's approach with minimal commitment, ideal for organisations wanting to test before broader investment.

Structured pilot

(20-30 participants,
6 months)
More comprehensive initial programme enabling robust evaluation across different populations or development themes.

Phased launch

(50+ participants,
12 months)
Staged rollout across multiple populations or geographies, building momentum and refining approach progressively.

What you'll need


From your organisation

  • Clear articulation of coaching objectives and success criteria
  • Engaged HR/L&D sponsor with authority to make decisions
  • Participant population identified and available
  • Willingness to provide feedback and participate in optimization

From aimio

  • Premium coach network tailored to your needs
  • Technology platform configured for your requirements
  • Dedicated account management and ongoing support
  • Transparent reporting and continuous programme improvement

Investment and flexibility

  • Our pay-as-you-go model means you invest only in coaching actually delivered, with no upfront platform fees or minimum volume commitments.
  • Pricing varies by leadership level served, with rates comparable to digital platforms whilst delivering significantly higher coach quality.
  • Indicative hourly rates are $250+ per hour depending on level, volume and specialisms.

The natural evolution of scaled coaching

Partnership approach

aimio co-creates dedicated coach benches for each organization. This ensures cultural alignment, builds organizational knowledge, and creates genuine coaching partnerships

Flexible coaching spectrum

We provide access to the full range of coaching experiences based on what each organization and individual actually needs rather than platform limitations.

Financial sustainability

Our pay-as-you-go model doesn’t rely on economies of scale to be profitable. This creates genuine value alignment and long-term sustainability without the pressure to compromise quality for volume.

Why aimio?

Scaled coaching has been with us for well over ten years now. The tech-based approach has given millions access to coaching that they would never have had without it, proving there is genuine appetite in large organizations for personalized one-to-one development.

However, the market is at an inflection point. The advent of AI coaching will impact the landscape very significantly - the in-the-moment, transactional coaching that dominates tech-based platforms is likely to migrate to AI solutions. Despite vertiginous growth, tech-based providers are only just becoming profitable, making them vulnerable to this disruption.

Simultaneously, limitations of current tech-based scaled coaching are emerging. Many users are seeking alternatives whilst AI platforms build their capability, creating a window for next-generation solutions.

Acuity Coaching has launched aimio - a next-generation scaled coaching platform that addresses current market limitations whilst providing flexible access to the full spectrum of coaching experiences, from brief interventions to deep transformational work.

Why now?

The convergence of AI disruption, platform sustainability challenges, and evolving organizational needs creates a unique opportunity for next-generation scaled coaching. Organizations that have been educated about coaching’s potential through first-generation platforms are now seeking solutions that deliver transformational depth at scale.

aimio represents the natural evolution of scaled coaching - combining the accessibility that made tech-based platforms successful with the depth and quality that drives lasting organizational transformation.


TESTIMONIALS

I have been impressed with the service, the speed of activity and follow-up, and the calibre of coaches who were proposed for the chemistry sessions.
Group Director of Transformation
Sector: Financial Services
The process has been incredibly efficient. From my own experience I do not think there is any improvement to be made.
Director
Sector: Professional Services
Executive coaching for me is a personal journey of discovery and about unlocking future potential. We need to understand alternative perspectives, to see the bigger picture and to find new ways of navigating the political landscape. Through thoughtful dialogue, coaching opens up the art of the possible and I would highly recommend it to those looking to develop their career.
Head of Divisional FP&A
Sector: Insurance
I cannot thank my coach enough for patiently guiding me to a much more comfortable and confident version of me, one who enjoys the space I occupy in the world. The impact personally and professionally is difficult to precisely articulate. It's an intangible feeling of equanimity - one worth daily investment and an awesome place to be.
Head of Group Supply Chain
Sector: Retail
This process has been very fluent and transparent for me, including timely communications and updates. A great experience!
Country Applications Leader
Sector: Technology
What I loved about the coaching was how quickly it translated into action - I could have a conversation on Friday and start making real changes by Monday. Each session left me with a clear action to take.
Interim Group CEO
Sector: Technology Consulting
The partnership and support you constantly provide is truly appreciated.
Learning Manager
Sector: Sovereign Investment
I found the process very streamlined and easy. From chemistry sessions to finalising a coach, it has been very efficient.
Senior Leader
Sector: Insurance
I found the service to be professional and engaging from day one. From selecting a coach to suit my needs to enabling the success of the sessions, it has been a great experience. My coach helped me to define and set clear, timebound and focused goals and then helped me find the best way for me to achieve them.
Managing Director, UK Financial Services
Sector: Technology Consulting
Acuity Coaching were extremely responsive, and were also agile with the different requests I had. Thank you for a great experience.
Managing Director, Global Resourcing & Talent Deployment
Sector: Banking

    Contact form

    Contact us to arrange a demo or to simply get more information regarding the aimio coaching platform:

    Or, if you prefer, call us on +44 (0)207 1000 121

    Trusted for decades by the world's leading organisations:

    Acuity Coaching's first clients are still our clients. Relationships that began in our earliest years continue today - the strongest evidence we can offer that the quality holds, year after year.
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