The next generation of scaled coaching
First-generation platforms proved organisations want coaching at scale.
aimio delivers what they want next: transformational depth, premium coaches and complete flexibility - without platform lock-in.
The depth and quality of traditional coaching methods
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=
Flexible, affordable solutions for lasting transformation
aimio brings 18 years of coaching excellence from the Acuity Coaching family:
50
since 2007
2000
coaches
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rate
0
engagement
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Supported
Four core ways we help
Watch an overview of the aimio portal
Take a 3-minute tour of the aimio portal below - then contact us for a live demo tailored to your organisation.
Who we are
aimio is part of the Acuity Coaching family. Founded in August 2007, Acuity Coaching pioneered the managed coaching supplier model and has grown into one of the largest managed executive coaching businesses in the world, with a 98% client retention rate since 2007 and a network of more than 2,500 rigorously vetted coaches across 60+ countries. We built aimio to bring that same standard of coaching to broader populations - combining the depth and quality of traditional executive coaching with the accessibility of a technology-enabled platform. When you work with aimio, you draw on nearly two decades of experience in selecting exceptional coaches, designing programmes that deliver measurable impact, and partnering with some of the world's most demanding organisations.
Everything we do is guided by our WIN⁴ philosophy: every engagement should work for the participant, the organisation, the coach, and for us. It is why our coaches receive a substantially higher share of fees than the industry standard, why our earliest clients are still our clients today, and why quality never compromises as coaching scales.
One family, three brands:
Technology-enabled coaching at scale, making premium coach quality accessible to broader leadership populations through flexible, high-volume programmes.
Together, the three brands form a coaching ecosystem that can grow and adapt with every stage of your organisation's development - which means aimio is never a dead end. As your people progress, the family progresses with them.
Getting started with aimio
The Journey From Enquiry to Impact
We've designed our implementation process to minimise risk, demonstrate value quickly, and enable scaling based on proven results rather than blind faith.
- Phase 1: Discovery and design
- Phase 2: Pilot launch
- Phase 3: Delivery and optimization
- Phase 4: Evaluation and scaling
Phase 1: Discovery and design
Initial Consultation. 30-minute discussion about your coaching objectives, current challenges, target populations, and success criteria. We explore whether aimio is the right solution for your specific needs.
Needs Assessment. Detailed analysis of your organisation's requirements including leadership levels to be served, development priorities, existing programmes, budget parameters, and desired outcomes.
Stakeholder Interviews. Conversations with key stakeholders including HR leaders, business leaders, and potential participants to ensure programme design reflects diverse perspectives and needs.
Programme Design. Customised proposal outlining delivery approach, coach selection criteria, technology configuration, success metrics, and implementation timeline.
Phase 2: Pilot launch
Coach Bench Creation.We present potential coaches for your review and approval, creating your dedicated bench aligned with your organisational culture and development needs.
Platform Configuration. Technology setup customised for your organisation including branding, integration with existing systems, user access, and reporting configuration.
Pilot Population Selection. Working together to identify 10-20 participants for initial programme, ensuring diverse representation and engaged participants who will provide valuable feedback.
Launch Communications. Support for participant communications explaining programme benefits, participation process, and expectations to drive engagement and enthusiasm.
Phase 3: Delivery and optimization
Matching and Onboarding. Participants complete profiling, are matched with coaches from your dedicated bench, and schedule initial sessions with comprehensive support throughout.
Programme Monitoring. Regular check-ins with participants and coaches, real-time tracking of participation and satisfaction, early identification of any issues requiring attention.
Feedback Integration. Continuous programme refinement based on participant feedback, coach insights, and emerging needs or opportunities.
Mid-Programme Review. Comprehensive assessment of progress against success metrics, participant and stakeholder feedback, identification of what's working well and where adjustments would add value.
Phase 4: Evaluation and scaling
Impact Assessment. Detailed analysis of programme outcomes including participation metrics, satisfaction scores, business outcomes, and ROI calculation.
Stakeholder Reporting. Presentation of results to key stakeholders with recommendations for programme continuation, modification, or expansion.
Scaling Design. If pilot demonstrates value, development of scaled programme reaching broader populations whilst maintaining quality and building on pilot learnings.
Ongoing Partnership. Quarterly programme reviews, continuous bench optimization, emerging needs identification, and long-term strategic development planning.
Starting options
Rapid pilot
3 months)
Quick validation of aimio's approach with minimal commitment, ideal for organisations wanting to test before broader investment.
Structured pilot
6 months)
Phased launch
12 months)
What you'll need
From your organisation
- Clear articulation of coaching objectives and success criteria
- Engaged HR/L&D sponsor with authority to make decisions
- Participant population identified and available
- Willingness to provide feedback and participate in optimization
From aimio
- Premium coach network tailored to your needs
- Technology platform configured for your requirements
- Dedicated account management and ongoing support
- Transparent reporting and continuous programme improvement
Investment and flexibility
- Our pay-as-you-go model means you invest only in coaching actually delivered, with no upfront platform fees or minimum volume commitments.
- Pricing varies by leadership level served, with rates comparable to digital platforms whilst delivering significantly higher coach quality.
- Indicative hourly rates are $250+ per hour depending on level, volume and specialisms.
Need more details?
The natural evolution of scaled coaching
Partnership approach
aimio co-creates dedicated coach benches for each organization. This ensures cultural alignment, builds organizational knowledge, and creates genuine coaching partnerships
Flexible coaching spectrum
We provide access to the full range of coaching experiences based on what each organization and individual actually needs rather than platform limitations.
Financial sustainability
Our pay-as-you-go model doesn’t rely on economies of scale to be profitable. This creates genuine value alignment and long-term sustainability without the pressure to compromise quality for volume.
Why aimio?
Scaled coaching has been with us for well over ten years now. The tech-based approach has given millions access to coaching that they would never have had without it, proving there is genuine appetite in large organizations for personalized one-to-one development.
However, the market is at an inflection point. The advent of AI coaching will impact the landscape very significantly - the in-the-moment, transactional coaching that dominates tech-based platforms is likely to migrate to AI solutions. Despite vertiginous growth, tech-based providers are only just becoming profitable, making them vulnerable to this disruption.
Simultaneously, limitations of current tech-based scaled coaching are emerging. Many users are seeking alternatives whilst AI platforms build their capability, creating a window for next-generation solutions.
Acuity Coaching has launched aimio - a next-generation scaled coaching platform that addresses current market limitations whilst providing flexible access to the full spectrum of coaching experiences, from brief interventions to deep transformational work.

Why now?
The convergence of AI disruption, platform sustainability challenges, and evolving organizational needs creates a unique opportunity for next-generation scaled coaching. Organizations that have been educated about coaching’s potential through first-generation platforms are now seeking solutions that deliver transformational depth at scale.
aimio represents the natural evolution of scaled coaching - combining the accessibility that made tech-based platforms successful with the depth and quality that drives lasting organizational transformation.
TESTIMONIALS
Sector: Financial Services
Sector: Professional Services
Sector: Insurance
Sector: Retail
Sector: Technology
Sector: Technology Consulting
Sector: Sovereign Investment
Sector: Insurance
Sector: Technology Consulting
Sector: Banking































